IMPLICIT & NEURO

Measure What People Won't Say

Three layers that read the reaction beneath the answer: split-second association, where attention actually goes, and how people feel moment to moment.

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IMPLICIT • SYSTEM-1

The Associations People Can't Fake

Split-second reaction-time judgments reveal gut perception, such as whether a brand reads as modern or premium, before reason catches up and tidies the answer.

Scored with academic Greenwald D-scores and proper timing filters, so the result holds up in a methods section.

Use it for brand perception, message testing and sensitive topics. Live today.

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EYE-TRACKING • ATTENTION

See Exactly Where Attention Goes

Webcam gaze builds attention heatmaps, areas of interest and dwell time, so you know what gets seen, what gets skipped, and in what order. No headset, and no lab.

Use it for advertising and creative, packaging and shelf, and website and UX. Early access.

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Attention heatmap showing where gaze lands on content
EMOTION • FACIAL CODING

Read How People Feel, Second By Second

Webcam facial coding tracks emotion moment to moment across the exposure, so you see the emotional arc of your creative rather than a single average.

Use it for advertising response, content and trailers, and concept reactions. Early access.

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Emotion timeline tracking response second by second
APPLICATIONS

One Toolkit, Many Questions

The same layers answer very different research questions. Here is where teams point them.

Ad Pre-Testing

Which creative earns attention, feeling and intent, before you spend media. Uses attention, emotion and implicit together.

Packaging And Shelf

What gets noticed on shelf, and which pack reads as premium at a glance. Uses eye-tracking and implicit.

Brand Perception

The associations people hold but will not state: modern, trusted, for me. Uses implicit.

Website And UX

Where users look, what they miss, and where the experience loses them. Uses eye-tracking.

Message Testing

Which claim lands at a gut level, and which one people quietly resist. Uses implicit and emotion.

Concept And Content

The emotional arc of a trailer, concept or story, second by second. Uses emotion and implicit.

WHAT IT COSTS

Two Dollars Per Tested Respondent

Any advanced method costs $2 per tested respondent. Run two of them on the same person and it is still $2, because you pay per respondent, not per method.

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Get Past The Polite Answer

See attention, emotion and implicit association run on a study of your own.

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The finale
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