FOR Consumer Goods & Services
Get Deeper Insight Into Consumer Perception, Preference & Behavior
Concept testing, packaging research, brand equity tracking, ad effectiveness, all in one platform. RIWI blends traditional and non-conscious methods to capture the full spectrum of consumer insight, from stated preferences to non-conscious drivers. Run it yourself with our DIY platform, or partner with us for full-service.
What Consumers Tell You Isn't The Whole Story
People can tell you what they think drove a decision. They can't always tell you what actually did. Survey answers pass through memory, self-image, and what sounds reasonable said aloud; the choice itself usually doesn't. RIWI pairs traditional research with implicit and physiological measurement, including our Implicit Selection Test (IST), eye-tracking, and facial coding, to read the associations a brand holds beneath that filter.
Used together, stated preference and non-conscious response form one complete model of how your brand is encoded (and retrieved) in the consumer's mind.
Six Layers Of Consumer Signal
Attention Mapping
Eye-tracking shows where attention goes first, how long it holds, and what gets missed, on shelf, on screen, or in an ad's opening seconds.
Emotional Response
Facial expression analysis reads real-time emotional reactions to an ad, pack, or product, without asking anyone to describe how they feel.
Implicit Associations
Response-time testing surfaces the associations people make automatically, before they've had time to rationalize an answer.
Stated Preference
Traditional survey questions capture what people say they think and want, the baseline every other method builds on.
Physiological Signal
EEG, heart rate, and galvanic skin response track the body's arousal and stress responses before the mind puts them into words.
Mental Availability
Category entry point mapping shows whether a brand comes to mind in the moments that actually trigger a purchase.
Built For CPG
Test it. Then trust it.
Innovate with confidence. Blend traditional and non-conscious methods on one platform. Run it yourself, or partner with our team.