AI INTERVIEWS

Ask Why, Automatically

A survey records the answer. It never asks what it means. CoolTool's AI reads each response and decides, the way a good moderator would, whether there is more to learn, then asks for it in plain language.

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THE ORDINARY SURVEY

"It Was Fine." The Box Is Ticked And The Moment Is Gone

No reason, no nuance, no chance to go deeper. Just a flat data point you will wonder about later.

A natural follow-up surfaces the real driver, in the respondent's own words, while they are still in the moment. Qualitative depth, at quantitative scale.

AN INTERVIEWER'S INSTINCTS, IN THE SURVEY

The AI Reads Each Answer And Decides Whether To Probe

Decides When To Probe

Shallow, vague or short answers get a follow-up. Complete ones move on.

Words It Naturally

Context-aware, conversational, and never repetitive or robotic.

Stays On Track

Guided toward the research goal, so it will not wander or get derailed.

Knows When To Stop

Resolves once the answer is rich enough, out of respect for the respondent's time.

YOU STAY IN CONTROL

Set The Depth, The AI Does The Interviewing

Choose a strategy, cap the number of follow-ups, set what triggers a probe, and steer with your own prompt. Then let it run across thousands of respondents.

Typical settings look like: strategy set to elaboration, a maximum of three follow-ups, a trigger of any answer under ten words, and a guidance prompt to probe on emotion.

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WHAT YOU GET

Focus-Group Depth, Without The Focus Group

Richer Verbatims

Substantially more words per open-end on average, because the follow-up arrives while the thought is still live.

Themes Coded As You Field

Answers are coded into themes by AI and remain human-reviewable, so the why arrives with the data rather than weeks later.

WHAT IT COSTS

One Dollar Per Interviewed Response

An AI interview costs $1 per response, on any audience including your own. Ordinary open-ended questions cost nothing.

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Hear The Reason Behind Every Answer

See AI interviews run on a study of your own: depth at scale, on verified humans.

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