SOLUTIONS • PACKAGING

Attention Is The World's Rarest Commodity So Make Your Packaging's 5 Seconds Count

RIWI helps brands design packaging that wins in-the-moment and in memory by combining traditional research with neuro-enriched measurements.

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WHAT YOU CAN RUN

Methodological Precision & Scalable Innovation

Stand Out On Shelves & Sites

Leverage eye-tracking and shelf-testing to pinpoint what grabs attention and what gets missed.

Communicate Quickly & Clearly

Test comprehension and product and brand association with implicit and behavioral insights.

Drive Choice

Leverage mental availability and biometrics to understand what's persuading (or confusing) shoppers.

METHODOLOGY

RIWI Package Testing Methodology

For packaging performance beyond shelf standout, brands need insights beyond the obvious. Truly optimized packaging communicates fast, triggers the right feelings, and builds structures that make your brand easy to choose, both now and later. RIWI's 5-part methodology measures what people notice, understand, feel, and link to your brand, so you know why your packaging works (or doesn't), and what to change. Designed for how people actually buy: in seconds, with imperfect attention, and based on mental availability.

RIWI's 5-part packaging methodology: product experience & sensory cues, functional performance & friction, emotional response & reward, preference drivers & segments, repeat potential & brand fit
CUSTOM MEASUREMENTS

Measure Shoppability & Desirability

How instinctively appealing is a package? Will it attract attention, drive purchase intent and justify its price?

RIWI's integrated implicit association testing measures the non-conscious links consumers make with your product and packaging, revealing its aesthetic appeal, impact on perceived quality, emotional impact, relevance, and reflection of brand values. Surveys, facial expression analysis, eye-tracking, and price-sensitivity measurements combine to provide a holistic evaluation of packaging shoppability and desirability, plus practical diagnostics for performance optimization.

shoppability and desirability spider map research output
Holistic packaging performance

Own The Buying Moments

Packaging doesn't just need to perform at shelf. It needs to build the implicit and explicit associations that make your brand the obvious choice later. In crowded categories, selection and superiority come from packaging distinctiveness, supported by mental and physical availability. RIWI's platform identifies and maps Category Entry Points (CEPs), and combines response-time testing, attention metrics, shelf-testing, mental availability measurements, and biometrics to reveal what's persuading shoppers (or confusing them), clearly defining potential opportunities for improvement.

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Mixed Methods at your fingertips

Flexibility To Help You Go Beyond The Obvious

Test Your Concepts & Designs

  • Packaging design & redesign
  • Shelf standout & attention
  • Comprehension & claims clarity
  • Brand asset recognition
  • Ecommerce performance
  • Memory & mental availability

Blend Methodologies

  • Quantitative and qualitative surveys
  • A/B and semantic differential testing
  • Implicit association testing
  • Shelf and website testing
  • Eye-tracking and biometric tasks
  • Behavioural and sensory insights
GET STARTED

Design & launch in minutes

Sign up for eye-tracking, virtual shelf tests, implicit and more, all in one platform.

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