PRICING
Stop Paying Per Response To Talk To Your Own Customers
Research platforms tax every answer: per response, per seat, per study, per AI question, with the math hidden behind a quote. CoolTool charges for the people who build, and for the people who answer. Everything in between is included.
Four Numbers, Checkable On A Napkin
One Kind Of Person, One Kind Of Meter
No credits. No packs. No token math. No seat licences for anyone who is not building research.
Builders, $99 Per Month Each
The people who create and run research. Everyone they share results with, including stakeholders, clients and the whole company, sees polished live reports without an account, a seat or a fee.
Respondents, The Only Meter
Your own audience is always $0 and unlimited. Buy ours at one all-in price, quoted live and guaranteed before launch. Add an AI interview for $1, or any advanced method for $2 per tested respondent.
Everything After, Included
Dashboards, statistics, AI analysis, reports, open-end coding and exports. None of it carries a charge.
PLANS
Four Plans, Four Jobs
Every plan, including Free, has unlimited responses from your own audience. You upgrade for a bigger job, not a bigger meter.
Free
forever
Do real research
- 1 builder, 1 active project
- Unlimited responses from your own audience
- Dashboards, crosstabs and an AI-written report
- Share reports with anyone (Powered by CoolTool)
- Advanced-methods preview (10 responses) and CSV export
Pro
per builder / month, or $990/yr
Run studies
- Unlimited projects and own responses
- All methods: implicit, eye-tracking, emotion, MaxDiff, Conjoint
- AI analysis, reports and chat, unlimited
- Open-end coding to 25,000 verbatims per builder per month
- Audience at one live all-in price, guaranteed at launch
- AI interview +$1, advanced methods +$2 per response
- CSV, Excel, PDF and PowerPoint exports
Business
per month, 5 builders included, +$59 each
Run a research operation
- Everything in Pro, with better audience rates
- White-label reports and custom branding
- Multi-client workspaces (agency mode)
- SSO, roles and audit log
- Full API, plus SPSS and Google Slides
- Your own AI models, on your account and your data terms
Enterprise
annual agreement
Procurement and compliance
- Committed annual spend with drawdown, invoice billing
- Your models via Azure OpenAI, AWS Bedrock or VPC, plus custom agents
- SCIM, SLA, DPA and security review
- Dedicated success manager
- White-label everything
- Custom audience rates at volume
The Things Other Platforms Meter
Everyone You Share With
Five people or five thousand. Same price: zero.
Responses You Collect Yourself
Unlimited on every plan, including Free.
All Question Types And Logic
Skip logic, randomization, conditions, multi-language.
Dashboards, Crosstabs And Statistical Tests
Including weighting-aware significance testing.
AI Analysis, Reports, Chat And Open-End Coding
Unlimited, with no credit balance and no token math.
MaxDiff And Conjoint Estimation, Plus Exports
Exports work on every plan, and keep working after you cancel.
The Honest Answers
Who counts as a builder?
Someone who logs in to create or run research: building surveys, fielding studies, analyzing data, managing the workspace. People you share results with are not builders. They open a link and see live reports, dashboards or field monitors without an account. Share with five people or five thousand, the price is the same: zero.
What exactly costs $1?
A response where the AI runs a conversational interview, asking its own follow-up questions, adapting to what the person said, and probing until the answer is actually useful. It is charged per response, on any audience including your own. Ordinary open-ended questions cost nothing.
And what does the $2 cover?
Any advanced method run on one respondent: implicit reaction-time testing, eye-tracking, or emotion measurement. Run two of them on the same person and it is still $2, because you pay per tested respondent, not per method. Implicit testing is live today; eye-tracking and emotion are in early access.
What do I actually pay per response?
Nothing, for responses you collect yourself, unlimited on every plan. For our verified audience you see one all-in price for your exact audience before launch, typically $2 to $4 for US general population, and that exact price appears on the invoice.
Are there credits or AI limits?
No. There is no credit balance, no pack to buy, no token math, and no fair-use policy hiding a number we will not print. Analysis, reports and chat are unlimited because they cost us almost nothing. The only things with a price are respondents.
Can I control spending?
Yes. Set a monthly fieldwork cap, and every study shows its full cost before you launch it. There is nothing else that can generate a charge.
What happens if I cancel?
Your data is yours. Exports work on every plan, forever, and shared report links keep working on the Free plan.
Pay For The People Who Build
Share with the whole company. See it live on a study from your world.