SOLUTIONS • PRODUCT
Evidence-Based Innovation & Renovation
For insights beyond the obvious, methodological precision and scalable innovation. RIWI combines traditional product testing with behavioral, and neuroscientific measurements like implicit association testing, so you can understand what people experience, what drives preference, and what fosters brand loyalty.
How We Do It
Blend validated traditional survey techniques with implicit testing, eye-tracking and facial expression analysis for truly holistic insights.
Supported by seasoned research professionals and a flexible self-service (DIY) platform, RIWI empowers researchers to deploy advanced behavioral methodologies with scientific rigor – accelerating evidence-based innovation while maintaining high standards of data quality, reproducibility, and analytical depth.
Behavioral
Eye-tracking, habits and behavioral coding.
Physiological
EEG, heart rate, galvanic skin response, facial EMG.
Non‑conscious
Implicit association testing, cognition, mood.
Traditional
Qualitative and quantitative, CLT and iHUT.
Choose How You Work With Us
Join us for part or all of the research journey. Mix and match any of our services for the support you need.
DIY
Design and field surveys and nonconscious measurements in a single integrated platform. Test, refine, and retest, without switching platforms.
Full-Service
From rigorous study design and data collection to in-depth analysis and strategic interpretation, RIWI tailors end-to-end methodologies for seamless traditional or neuro-enriched insights (Traditional+).
Analysis and Reporting
Lean on RIWI's team of experts to transform raw data into clear, compelling insights, enabling you to pinpoint key trends, mitigate risks, and confidently act on evidence-based strategies.
Why RIWI?
All-In-One Platform, One Connected Experience
Most providers stitch together tools and vendors. RIWI runs mixed-method product testing in one workflow so results connect cleanly from drivers to decisions.
Implicit + Behavioral Signals Reveal What Traditional Surveys Miss
People can rate a product, but they often cannot explain why. RIWI captures automatic reactions and behavioral signals to uncover what is truly driving preference.
Emotion Measurement For The Experience, Not Just Opinions
Understand what people notice, what triggers positive response, and where friction appears, especially when product, claims, and packaging cues interact.
Global CLT And iHUT Compatible Audiences
Recruit globally for scalable studies or support central location style testing depending on category and objective.
Design and launch in minutes with our self-serve platform and sample options.
Sign up for concept tests, MaxDiff, conjoint, behavioral methods and more, all in one platform.