PLATFORM • RESEARCH: Powered by CoolTool

Full-Cycle Studies, AI In Every Part

Surveys, implicit, behavioral, sensory, eye-tracking, all methods in one builder. AI agents handle analysis, open-end coding, and presentations. Connect RIWI's audience or bring your own. Self-service, full-cycle, shareable.

One builder for any method. One audience, verified. One AI doing the work that used to fill a team's week.

WHAT YOU CAN BUILD

Any Method, One Platform

Surveys aren't enough. Implicit isn't enough alone. The Research product combines them.

Surveys

Quantitative surveys with full skip logic, randomization, conditional questions, multi-language support.

Implicit Measurement

Reaction-time tests, IAT, priming. Measure what people don't tell you they think.

Eye-tracking

Webcam-based and lab-grade. Heatmaps, fixation, saccades. Where attention actually goes.

Emotion Measurement

Facial coding for valence and arousal. The emotional response stated answers can't capture.

Sensory Research

Taste, smell, texture studies, methods built for sensory categories where survey questions miss.

Behavioral Instruments

Drag-and-drop, card sort, MaxDiff, conjoint. Choice mechanics that reveal preference structure.

Packaging & Shelf

Virtual shelf testing, pack design, FMOT studies. Where eye-tracking + survey become decisive.

Ad And Concept Tests

Pre-test, copy test, post-test. Implicit + survey + emotion in one study.

AUDIENCE

Connect RIWI's Audience, Or Bring Your Own

By default, Research connects to RIWI's Audience product, verified humans in 200+ countries, with VerifyHuman pre-survey fraud prevention on every respondent. No panel relationships to negotiate, no recruitment to run.

Bring your own audience if you have it: panels, lists, customer databases, recruited samples. Or upload data from a study you've already fielded and use the platform purely for analysis.

RIWI Audience by default: 200+ countries, verified
Bring your own panel or list
Upload data from any source for analysis-only mode

Explore Audience

BEYOND THE OBVIOUS

AI Research Agents: From Study To Slide

AI is in every part of the Research product. Specialized agents handle the work that used to consume a team's week:

Study Builder Agent: turns a brief into a study draft. Conversational; iterates with you.
Open-End Agent: codes verbatim responses into themes at the speed of your fielding.
Synthesis Agent: connects findings across questions, methods, and waves into a coherent argument.
Presentation Agent: generates the deck. Charts, captions, narrative arc, ready to share.
Dashboard Agent: builds interactive dashboards from any study, shareable to stakeholders.

You stay in control. The agents do the work that doesn't need a researcher; you keep the work that does.

AI in every part isn't a roadmap. It's how Research works today.

How the agents work

A TEAM OF AGENTS

Not One Chatbot, A Team Of Specialists

Each agent is expert at one part of the study, coordinated by an orchestrator, so the whole thing runs itself while you stay in control.

Orchestrator

Reads intent, plans the study lifecycle, and coordinates the team in real time.

Survey Designer

Drafts and edits the study from your objective, and rebuilds existing surveys you import.

Audience

Defines targeting, sample size, quotas and cost, and recommends the right panel.

Interviewer

Runs the conversational AI interviews, probing every open answer for the reason behind it.

Coder

Codes thousands of verbatims into themes with confidence scores, and stays human-reviewable.

Storyteller

Writes the finding: significance-grounded narrative and KPIs, ready to present.

AI-NATIVE, IN AND OUT

AI In The Data Structure, Machine-Ready Out

Because AI is native to the platform rather than a wrapper, it reads and writes the study natively and hands the result back in a form your systems can use.

Lives In The Data

AI operates on the study's real structure, not a chat bolted on top.

Multi-Model, Resilient

Multiple providers with automatic failover and cost governance.

Machine-Ready Output

Structured, model-ready deliverables, not just charts and slides.

MCP And API

Let your tools and AI assistants pull CoolTool insight directly. On the roadmap.

HOW IT WORKS

From Brief To Boardroom, On One Platform

Research is self-service end-to-end. You build the study, field it, analyze it, present it, without leaving the platform.

No vendor handoffs. No method-specific tools to stitch together. No data exports to manual analysis pipelines. Methodology, audience, verification, and analysis under one login, with AI doing the manual work.

When you need a researcher in the loop, you have one (yours, or RIWI's via Custom Solutions). When you don't, the platform doesn't force one on you.

Custom solutions

VERIFICATION INCLUDED

Every Respondent, Verified By Default

When you use RIWI's Audience, every respondent passes through VerifyHuman before they answer a question. Multi-signal liveness, AI-resistant, pre-survey. Your study starts cleaner, so it ends cleaner.

When you bring your own audience, you can route them through VerifyHuman too, same SDK, embedded in the Research product's flow.

How VerifyHuman works

WHAT TEAMS RUN HERE

Built For The Studies That Move Businesses

Concept Testing

Pre-test concepts before the spend. Implicit + survey reveal genuine pull versus polite approval.

Product solutions→

Ad Testing

Survey + implicit + emotion. The full picture before air. Optimize creative before media spend.

Advertising solutions→

Pack Design

Eye-tracking on shelf, before the line runs. Heatmaps reveal whether the pack captures attention at FMOT.

Packaging solutions→

Brand Tracking

Equity measurement that captures what surveys miss. Implicit associations reveal what drives preference.

Brand solutions→

THE FULL PLATFORM

Every Capability, Grouped And Mapped

CoolTool is the study platform behind the Insights Platform: 6 AI agents, 40+ question types, 5 implicit tests, 50+ analysis widgets.

See The Capability MapSee Pricing

READY TO RUN STUDIES

Sign Up Free, Run Your First Study Today

Free tier across all three products on the platform. No method gates. No audience minimums in sandbox.